Aryanto, Andi and Saifulhudin, Saifulhudin and Riyoko, Sisno (2024) The Effect of Instagram Influencer Endorsement on Purchasing Decisions for Cireng Sultan Products in Jepara with Online Consumer Reviews as Mediation. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.
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Abstract
One form of online marketing that involves famous figures on social media who have many followers to support and promote a product or service is called endorsement. One form of digital marketing that is currently popular and is considered to have a greater influence than marketing via television is
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:06 |
| Last Modified: | 16 Apr 2026 22:35 |
| URI: | http://eprints.eai.eu/id/eprint/51173 |
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