The Influence of Social Media Content Quality on Social Media Engagement with Attitudes Towards Social Media Content as Mediating Variable among The Millennial Generation in Salatiga City

Bakar, Lidia and Nugraha, Albert (2024) The Influence of Social Media Content Quality on Social Media Engagement with Attitudes Towards Social Media Content as Mediating Variable among The Millennial Generation in Salatiga City. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.

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Abstract

This study aims to examine the influence of social media content quality on Instagram engagement (Account @infokabarsalatiga) among millennials in the city of Salatiga by categorizing content based on content pillars and specifically identifying which content pillar has the most influence and receiv

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:06
Last Modified: 16 Apr 2026 22:36
URI: http://eprints.eai.eu/id/eprint/51168

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