Haryanto, Totok and Rizal, Mochamad (2024) Understanding Brand Switching Behavior: Transitioning from Gasoline into Electric Vehicles. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.
![[thumbnail of 68144.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "68144.pdf")
PDF
68144.pdf
Download (154kB)
Abstract
This study aims to understand the factors influencing consumers to switch from gasoline cars to electric vehicles (EVs). Using a descriptive research approach, we investigate the motivations, perceived benefits, and barriers affecting this transition. Data collected from a survey of current and pote
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:06 |
| Last Modified: | 16 Apr 2026 22:36 |
| URI: | http://eprints.eai.eu/id/eprint/51165 |
Actions (login required)
- View Item