Muttaqin, Irham and Vrij, Lanina and Aulia, Azizah and Asyivadibrata, Angellina and Prehanto, Adi and Purwaamijaya, Btari (2024) The Analysis of Hard-Selling and Soft-Selling Marketing Strategies Toward Buying Interest for Sustainable Business Development. In: Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia.
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Abstract
The increasing growth of companies has led to the increasingly fiercer business competition, in which company must design the right marketing strategy to increase its sales. Marketing strategy is a marketing communication including hard selling and soft selling. This study aims to measure the differ
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:05 |
| Last Modified: | 16 Apr 2026 22:36 |
| URI: | http://eprints.eai.eu/id/eprint/51089 |
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