Bakhtiar, Arfan and Lestari, Sri and Suliantoro, Hery (2024) The Impact of Implementing Green Marketing through Digitalization Tools on Purchase Intentions for Green Cosmetics in the Context of the Indonesian Green Growth Program. In: Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia.
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Abstract
Investigating the relationship between ecological behaviour characteristics and digitalisation tools, as well as the mediating effects of environmental awareness and concern on the desire to purchase green cosmetics, is the aim of this study. 423 respondents were polled for the study using question
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:05 |
| Last Modified: | 16 Apr 2026 22:37 |
| URI: | http://eprints.eai.eu/id/eprint/51080 |
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