How Do Social Media Influencers Play a Role in Indonesian Student Career Planning?

Lestari, Lela and Yasmin, Annisa and Nurita, Dea and Ningtias, Shavira (2024) How Do Social Media Influencers Play a Role in Indonesian Student Career Planning? In: Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia.

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Abstract

The objective of this paper is to investigate the opinions of Generation Z students in Indonesia regarding the role of Social Media Influencers (SMIs) in their career planning process. This qualitative research used data collection through in-depth interviews with ten students from various universit

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:05
Last Modified: 16 Apr 2026 22:37
URI: http://eprints.eai.eu/id/eprint/51066

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