Marketing Management in Branding and Students Interest of State Islamic University

Solikhah, Imroatus (2024) Marketing Management in Branding and Students Interest of State Islamic University. In: Proceedings of the 3rd International Conference of Humanities and Social Science, ICHSS 2023, December 27, 2023, Surakarta, Central Java, Indonesia.

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Abstract

This research aims to determine the influence of marketing management on branding and student interest at the State Islamic University. This research seeks to understand how marketing strategies implemented by universities contribute to brand image and influence student enrollment decisions. The met

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:03
Last Modified: 16 Apr 2026 22:38
URI: http://eprints.eai.eu/id/eprint/50961

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