The Impact of Internet Marketing on a Firm's Market Positioning Strategy to Meet Evolving Consumer Demands

Cui, Chenyang (2024) The Impact of Internet Marketing on a Firm's Market Positioning Strategy to Meet Evolving Consumer Demands. In: Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China.

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Abstract

In today's rapidly changing business landscape, the influence of Internet marketing on a firm's market positioning strategy has become increasingly profound. This paper aims to analyze the ways in which internet marketing strategies have reshaped and continue to impact how companies position themsel

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:02
Last Modified: 16 Apr 2026 22:42
URI: http://eprints.eai.eu/id/eprint/50849

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