Xiao, Jing and Zhou, Ying (2024) Consumers’ valuation for Food Traceability in China: Does Perceived Value Matter? In: Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China.
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Abstract
Food safety, a pressing concern in China, is addressed in this paper by proposing a comprehensive framework based on the affect–behavior–cognition theory. The framework aims to analyze the interplay among information asymmetry, product knowledge, consumer perceived value, and purchase intention. Spe
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:01 |
| Last Modified: | 16 Apr 2026 22:43 |
| URI: | http://eprints.eai.eu/id/eprint/50833 |
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