Fang, Zihan and Huang, Jiehong and Meng, Xiancheng and Zhang, Shuting and Yang, Lubin and Bai, Hua (2024) Analysis of Purchasing Intention of Green Home Decoration Materials Based on Extended Theory of Planned Behavior. In: Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China.
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Abstract
Due to the increasingly serious environmental problems caused by global warming, green consumption is widely respected as an environmentally friendly consumption behavior. This study aims to use the Theory of Planned Behavior (TPB) as the basic framework and extend this model through introducing 4 v
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:01 |
| Last Modified: | 16 Apr 2026 22:43 |
| URI: | http://eprints.eai.eu/id/eprint/50827 |
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