Tang, Feng and Sattabut, Tatchapong and Muangmee, Chaiyawit and Meekaewkunchorn, Nusanee (2024) The Impact of Product and Pricing on X Smartphone Company Marketing Strategy: A Case Study of Nanning, Guangxi, China. In: Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China.
![[thumbnail of 66138.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "66138.pdf")
PDF
66138.pdf
Download (209kB)
Abstract
This study examines the impact of product and pricing strategies on X smartphone company's marketing strategy in Nanning, Guangxi, China. It analyzes the company's core, formal, expected, additional, and potential products, along with cost-based, competitive, and customer-oriented pricing, to unders
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:01 |
| Last Modified: | 16 Apr 2026 22:44 |
| URI: | http://eprints.eai.eu/id/eprint/50813 |
Actions (login required)
- View Item