A Study on Consumer Behavior of Intangible Cultural Heritage Food Design from the Perspective of Cultural Identity: Taking Chaoshan Kueh as an example

Chan, Ya-Chu and Cao, Geshuo and Zhan, Junyu (2024) A Study on Consumer Behavior of Intangible Cultural Heritage Food Design from the Perspective of Cultural Identity: Taking Chaoshan Kueh as an example. In: Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China.

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Abstract

A part of scientific research on food design is diminishing experimental control and starting to explore the applications and practices of food designs in real life. As a traditional snack, Chaoshan Kueh carries the cultural nostalgia and memories of generations of Teochew people, and its production

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:01
Last Modified: 16 Apr 2026 22:45
URI: http://eprints.eai.eu/id/eprint/50780

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