Xu, Yuchen and Zhang, Fengnian (2024) Research on City Image Logo Design Methods and Communication Strategies Based on Pierce Semiotics. In: Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China.
![[thumbnail of 66009.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "66009.pdf")
PDF
66009.pdf
Download (328kB)
Abstract
Based on Pierce's semiotic theory, this study systematically explores the methodological path of urban image logo design. Through an in-depth analysis of the basic theories of Pierce's semiotics, Pierce's symbolic trichotomy, ternary communication model and ternary composition theory are synthesized
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:00 |
| Last Modified: | 16 Apr 2026 22:46 |
| URI: | http://eprints.eai.eu/id/eprint/50749 |
Actions (login required)
- View Item