Shaping Macau's Tourism Image from Macau Tourism Promotional Film

Wu, Jian and Ge, Hongbo (2024) Shaping Macau's Tourism Image from Macau Tourism Promotional Film. In: Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China.

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Abstract

The Macau Government Tourist Office (MGTO), in the Master Plan for the Development of Tourism in Macau, formally positioned Macau's tourism image as a "World Centre of Tourism and Leisure" and explained its three dimensions, namely world cultural heritage, impressive tourism products and rich leisur

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:00
Last Modified: 16 Apr 2026 22:47
URI: http://eprints.eai.eu/id/eprint/50740

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