Dahmiri, Dahmiri and Khalik, Idham and W.B, Sylvia and Syafri, Rista (2024) The Role of Brand Attachment in Shaping Trust, Satisfaction, and Loyalty Towards Mobile Banking Services. In: Proceedings of the 5th International Conference of Educational Science, ICONSEIR 2023, 30 November 2023, Medan, Indonesia.
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Abstract
This research aims to analyze the impact of brand linkage as a mediator on the relationship between brand satisfaction, brand trust and brand loyalty among BSI Mobile users. Data was collected through a closed questionnaire distributed via the WhatsApp, Facebook and email platforms. Quantitative ana
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:58 |
| Last Modified: | 16 Apr 2026 22:50 |
| URI: | http://eprints.eai.eu/id/eprint/50631 |
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