The Application of Business Model Canvas (BMC) as a Business Development Strategy in the Small and Medium-Sized Creative Industry

Zamzami, Zamzami and Yuliusman, Yuliusman and Maisyarah, Nyimas and Dahmiri, Dahmiri (2024) The Application of Business Model Canvas (BMC) as a Business Development Strategy in the Small and Medium-Sized Creative Industry. In: Proceedings of the 5th International Conference of Educational Science, ICONSEIR 2023, 30 November 2023, Medan, Indonesia.

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Abstract

This research aims to provide an overview of MSMEs, analyze the challenges faced, spread the level of empowerment, and develop a strategy for empowering the MSME creative industry to increase business competitiveness in Tanjung Jabung Timur Regency. Primary data was obtained through interviews with

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:58
Last Modified: 16 Apr 2026 22:50
URI: http://eprints.eai.eu/id/eprint/50628

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