The Effectiveness of Social Media Campaigns in Raising Awareness about Climate Change among Indonesian Gen Z

Hakim, Shaqilla Aulia and Chusniyah, Tutut and I’tisham, Muhammad Rayhan and Pambudi, Kukuh Setyo (2024) The Effectiveness of Social Media Campaigns in Raising Awareness about Climate Change among Indonesian Gen Z. In: Proceedings of the 2nd International Conference on Nature-Based Solution in Climate Change, RESILIENCE 2023, 24 November 2023, Jakarta, Indonesia.

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Abstract

Indonesia is dominated by generation Z who are closely related to social media. With the advantages of social media, it can be used as a way to campaign for climate change awareness in Indonesia. But how effective are social media campaigns in increasing awareness of climate change for Gen Z in Indo

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:46
Last Modified: 16 Apr 2026 23:07
URI: http://eprints.eai.eu/id/eprint/49773

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