Anggraini, Desta and Japlani, Ardiansyah and Septiana, Nani (2024) Halal label as an intervention of religious commitment, brand ambassador, emotional criteria on brand switching. In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.
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Abstract
The aim of this study was to examine the influence of religious devotion, brand ambassadors, and Emotional Criteria on the act of switching brands, with the halal label acting as a mediating factor specifically for Wardah cosmetic products. The research was done in Metro, employing an explanatory re
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:45 |
| Last Modified: | 16 Apr 2026 23:08 |
| URI: | http://eprints.eai.eu/id/eprint/49697 |
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