Kurniawan, Hariz and Danurwindo, Muhammad and Mochklas, Mochamad (2024) The Influence Of Store Layout, Store Atmosphere, And Product Diversity On Purchasing Decision (Study At Surya Mart University Of Muhammadiyah Surabaya). In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.
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Abstract
This research was conducted on the Surya Mart object at the University of Muhammadiyah Surabaya. Therefore, this study aims to analyze the effect of store layout, store atmosphere, and product diversity on purchasing decisions at Surya Mart. The research approach uses descriptive quantitative resear
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:45 |
| Last Modified: | 16 Apr 2026 23:08 |
| URI: | http://eprints.eai.eu/id/eprint/49687 |
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