Izzah, Ayu Nurul and Rosmaniar, Asydatur and Futuwwah, Ali (2024) The Impact of Product Variation, Pricing, and Store Location on Customer Satisfaction in Baby Shop Retail: A Case Study of Dinda Baby Shop in Surabaya. In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.
![[thumbnail of 63223.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "63223.pdf")
PDF
63223.pdf
Download (459kB)
Abstract
This research focuses on the retail marketing of baby products, specifically examining the effects of product variation, price, and location on consumer satisfaction at Dinda Baby Shop in Surabaya. The study aims to determine the individual and combined impact of these factors on consumer satisfacti
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:45 |
| Last Modified: | 16 Apr 2026 23:08 |
| URI: | http://eprints.eai.eu/id/eprint/49686 |
Actions (login required)
- View Item