Kaffah, Iqlima and Jatmiko, Rohmat and Sudiyono, Widhiyo (2024) The Effect Of Brand Image And Perceived Value On Customer Loyalty (Study On Wardah Product Consumers At Aurora Cosmetics Store Malang). In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.
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Abstract
This scientific research intends to assess the impact of both the brand image and the perceived value on customer loyalty simultaneously and partially to consumers of Wardah cosmetic products. The principal data was gathered collectively through a questionnaire with as many as 400 respondents of con
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:44 |
| Last Modified: | 16 Apr 2026 23:09 |
| URI: | http://eprints.eai.eu/id/eprint/49666 |
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