Haryanto, Totok and Fauziridwan, Meydy and Wibowo, Feri and Husen, Muhammad (2024) The Role of Advocacy as Mediating Influence between Brand Trust and Institutional Commitment toward Student Loyalty in Private University. In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.
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Abstract
This research investigates the role of advocacy as a moderating factor between brand trust and institutional commitment to student loyalty in a private university setting. In the study's quantitative technique, a survey questionnaire is utilized to collect information from a sample of students enro
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:44 |
| Last Modified: | 16 Apr 2026 23:09 |
| URI: | http://eprints.eai.eu/id/eprint/49665 |
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