Rusmawati, Zeni and Sari, Tyasha Melynda and Ningtyas, Dinur Putri (2024) The Role of Green Technology to Identify Green Market Orientation and Green Performance: Implications for SME Open Innovation. In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.
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Abstract
This study aims to ascertain how green technology functions as a moderating factor in the influence of green market orientation and green performance, which includes both environmental and green economic performance. This study makes use of survey data from 157 SMEs. SEM-PLS was used to examine the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:44 |
| Last Modified: | 16 Apr 2026 23:09 |
| URI: | http://eprints.eai.eu/id/eprint/49664 |
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