Musarofah, Siti and Arifien, Mesra Surya and Sawabi, Sawabi and Hayat, Ardiansyah Ahsanul and Budianto, Agus (2024) The Influence of Brand Awareness on Purchasing Decisions Moderated by Consumer Satisfaction On Shopee Users at SMK Muhammadiyah 4 Lamongan. In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.
![[thumbnail of 63173.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "63173.pdf")
PDF
63173.pdf
Download (243kB)
Abstract
This study intends to test whether brand awareness has an effect on purchases moderated by consumer satisfaction. The sample in this study was 115 students with non-probability sampling techniques. Jenes research uses quantitative research. Data processing using SPSS program version 26. The results
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:44 |
| Last Modified: | 16 Apr 2026 23:10 |
| URI: | http://eprints.eai.eu/id/eprint/49638 |
Actions (login required)
- View Item