The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic

Permana, Rangga and Kurniasari, Fita and Darusman, Darusman and Firmansyah, Ferdi (2024) The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic. In: Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia.

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Abstract

This study was conducted to determine the effect of ease of use, shopping enjoyment, shopping experience and trust on satisfaction and interest in online shopping for students of Universitas Muhammadiyah Pontianak after the COVID-19 pandemic. The population in this study were all students of Univers

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:44
Last Modified: 16 Apr 2026 23:10
URI: http://eprints.eai.eu/id/eprint/49634

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