Yu, Xun (2024) Adapting the Technology Acceptance Model for Food Odering Apps in Malaysia: An Exploration of Consumer Behavior and External Influences. In: Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12–14, 2024, Ningbo, China.
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Abstract
This study examines the adoption of mobile applications by Malaysian consumers, particularly in the catering industry. The rapid growth in the use of mobile applications in Malaysia was driven by government policies restricting movement during the COVID-19 pandemic as well as the proliferation of In
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:42 |
| Last Modified: | 16 Apr 2026 23:17 |
| URI: | http://eprints.eai.eu/id/eprint/49475 |
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