Construction and Application of Cross-border E-commerce Customer Characteristic Analysis Model Based on Data Mining Technology

Yu, Yijia and Liu, Qingxiu (2024) Construction and Application of Cross-border E-commerce Customer Characteristic Analysis Model Based on Data Mining Technology. In: Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12–14, 2024, Ningbo, China.

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Abstract

With the continuous development of digital information technology, the application of data mining technology in precision marketing of cross-border e-commerce platform has become more and more extensive, and it has become a key force to promote the reform of marketing model of cross-border e-commerc

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:41
Last Modified: 16 Apr 2026 23:20
URI: http://eprints.eai.eu/id/eprint/49431

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