Rusydah, Zihan and Andriyani, Mira and Lestari, Sri and Baihaqi, Muhammad and Ratnamiasih, Ina (2024) Increasing Buying Intention: The Role of Service Quality, Sales Promotion and Brand Image. In: Proceedings of the 2nd International Conference on Contemporary Risk Studies, ICONIC-RS 2023, 21-22 September 2023, Bali, Indonesia.
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Abstract
This study aims to determine the Effect of Service Quality, Sales Promotion and Brand Image and its impact on Buying Intention at PT. Agronesia division of BMC Pasteurized Milk. The method used in this study is quantitative method. Sampling using non probability sampling. Validity, reliability and m
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:40 |
| Last Modified: | 16 Apr 2026 23:24 |
| URI: | http://eprints.eai.eu/id/eprint/49328 |
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