Puspita, Debrina and Ginting, Paham and Sembiring, Beby Karina Fawzeea (2024) The Effect of Social Media Promotion and Brand Image on Purchasing Decision with Mediation of Consumer Trust on Sengkayu Coffee Eatery Medan. In: Proceedings of the 2nd International Conference on Contemporary Risk Studies, ICONIC-RS 2023, 21-22 September 2023, Bali, Indonesia.
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Abstract
This study aims to determine and analyze the direct and indirect effect of social media promotion and brand image on purchasing decisions through consumer trust as an intervening variable in Sengkayu Coffee Eatery. This type of research is associative research. The kind of data used is primary data.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:39 |
| Last Modified: | 16 Apr 2026 23:25 |
| URI: | http://eprints.eai.eu/id/eprint/49308 |
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