Investigation and Study on the Role of Digital Marketing in Promoting Rural Specialty Agricultural Products

Xu, Weijing and Li, Lie and Liu, Xinyue and Xu, Qizhen and Che, Ping (2024) Investigation and Study on the Role of Digital Marketing in Promoting Rural Specialty Agricultural Products. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.

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Abstract

With the continuous development of science and technology, the digital economy is booming and the construction of digital villages is accelerating. Among them, the "Internet Plus" model has played an important role in promoting agricultural products from the countryside to the city and boosting farm

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:39
Last Modified: 16 Apr 2026 23:26
URI: http://eprints.eai.eu/id/eprint/49285

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