Chen, Weihao (2024) The Influence Mechanism of Intelligent Voice Assistant and Brand Personality on Consumers' Purchase Intention. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.
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Abstract
With the rapid development of artificial intelligence technology, artificial intelligence products have become an important channel for consumers to understand product characteristics and personalities. At present, with the support of artificial intelligence and big data technology, enterprises are
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:39 |
| Last Modified: | 16 Apr 2026 23:28 |
| URI: | http://eprints.eai.eu/id/eprint/49253 |
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