Mou, Wen and Xu, Fuyang (2024) The Impact of Sales Expenses on the Performance of Fast-Moving Consumer Goods Enterprises: An Empirical Study Based on A-share Listed Companies in the Fast-Moving Consumer Goods Industry. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.
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Abstract
Currently, the main direction of China's economic transformation is to drive economic growth through domestic demand, which presents both an opportunity and a risk for rapidly moving consumer goods enterprises in China. Therefore, when studying the relationship between sales expense investment and c
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:39 |
| Last Modified: | 16 Apr 2026 23:28 |
| URI: | http://eprints.eai.eu/id/eprint/49251 |
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