Chen, Xiangru (2024) Research on Accurate Advertising Strategy Based on User Portrait. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.
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Abstract
This study aimed to explore the precise advertising strategy based on user portrait to improve the advertising conversion rate and effect. Data were collected using questionnaires and key factors influencing advertising were analyzed by multiple linear regression models. The research found that the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:39 |
| Last Modified: | 16 Apr 2026 23:28 |
| URI: | http://eprints.eai.eu/id/eprint/49244 |
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