Song, Shengdi (2024) Filling A Gap in Local Market: Marketing Strategies of An Emerging Bakery Characterized by Producing High-Protein and Low-Sugar Cakes. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.
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Abstract
Through the actual investigation, it was found that there was a gap in the market for low-calorie desserts in Changzhou. This paper demonstrates strategies on how to launch new and prospective bakeries featuring high protein and low sugar cakes, inspired by former successful business cases such as G
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:38 |
| Last Modified: | 16 Apr 2026 23:29 |
| URI: | http://eprints.eai.eu/id/eprint/49231 |
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