Understanding The Customer Lifetime Value of the Insurance Industry and Its Influencing Factors

Tian, Zhen (2024) Understanding The Customer Lifetime Value of the Insurance Industry and Its Influencing Factors. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.

[thumbnail of 62626.pdf] PDF
62626.pdf

Download (521kB)

Abstract

Customer lifetime value is the contribution of all profits that the enterprise get from the trading activities from their users. Companies and entities can use it as a method to increase their operating profit. Previous work predicted customer lifetime value based on customer-related cash flows and

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:38
Last Modified: 16 Apr 2026 23:30
URI: http://eprints.eai.eu/id/eprint/49209

Actions (login required)

View Item
View Item