Qiu, Qing and Zheng, Yiwei and Lin, Jiaru and Cheng, Chijie and Lin, Ruizhu (2024) Luckin Coffee’s Segmentation and Positioning. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.
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Abstract
With the gradual increase in the acceptance of coffee by Chinese consumers, the penetration rate of coffee in the Chinese market has gradually increased. Since 1999, Starbucks opened its first store in China in Beijing, the boutique coffee represented by Starbucks has been rapidly expanding in China
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:38 |
| Last Modified: | 16 Apr 2026 23:30 |
| URI: | http://eprints.eai.eu/id/eprint/49206 |
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