Research on the Mechanisms Influencing Consumers' Privacy Protection Intentions on E-commerce Platforms

Liu, Jingyi and Xu, Baoguang and Qi, Wenhui and Lv, Yicheng (2024) Research on the Mechanisms Influencing Consumers' Privacy Protection Intentions on E-commerce Platforms. In: Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15–17 March 2024, Changsha, China.

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Abstract

[Purpose] This study explores the antecedents and mechanisms of consumers' privacy protection behavior on e-commerce platforms, aiming to assist e-commerce enterprises in formulating more reasonable user privacy policies and permissions. The goal is to build a healthy and rational information ecosys

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:38
Last Modified: 16 Apr 2026 23:30
URI: http://eprints.eai.eu/id/eprint/49197

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