Wang, Chunning and Gao, Yuan and Xie, Yingchong (2024) Analyzing the Dissemination of the Myers-Briggs Type Indicator (MBTI) in China: A Case Study of Weibo and Xiaohongshu Texts. In: Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15–17 March 2024, Changsha, China.
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Abstract
This study delves into the dissemination of the Myers-Briggs Type Indicator (MBTI) personality test on Chinese social media platforms, particularly Weibo and Xiaohongshu, unveiling the multifaceted socio-psychological drivers behind its popularity. An extensive analysis of social media posts reveals
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:38 |
| Last Modified: | 16 Apr 2026 23:31 |
| URI: | http://eprints.eai.eu/id/eprint/49185 |
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