Cao, Luying and Koh, Pouline Chai Lin and Wong, Sook Khuan (2024) Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping. In: Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China.
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Abstract
This research aims to identify the needs among Chinese female customers when purchasing shoes online from the perspective of comfort, functionality, aesthetic, practicability, authenticity, individualization, and interactivity. The data was collected from 384 Chinese female consumers in the Pearl Ri
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:36 |
| Last Modified: | 16 Apr 2026 23:35 |
| URI: | http://eprints.eai.eu/id/eprint/49089 |
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