Zheng, Yilin and Shen, Hai and Cui, Xiaoying (2024) Research on promotion strategies of offline retailers considering the long-term effect of promotion in the new retail context. In: Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China.
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Abstract
[Objective] In the context of new retail, the research focuses on pricing and promotional decisions by platforms and retailers at different periods under varying levels of long-term promotional effects. [Methodology] Employing game theory, the study considers the continuity of promotions and introdu
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:36 |
| Last Modified: | 16 Apr 2026 23:36 |
| URI: | http://eprints.eai.eu/id/eprint/49087 |
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