Ling, Ouyang (2024) A study on the influence of short video information presentation on consumers' willingness to purchase clothing online on e-commerce platforms. In: Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China.
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Abstract
With the rapid development of online shopping, the effectiveness of short video information presentation of online products has received increasing attention from enterprises and consumers. This study aims to reveal the mechanism of the role of short video information presentation in driving consume
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:36 |
| Last Modified: | 16 Apr 2026 23:36 |
| URI: | http://eprints.eai.eu/id/eprint/49085 |
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