Li, Baohong (2024) Research on Enterprise Marketing Work Oriented by Different Customer Values. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.
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Abstract
Under the background of supply-side reform, the marketing work of Chinese enterprises has undergone great changes, and the "customer value" oriented marketing program has been established. Only 20% of the total customers contribute 80% of the profits of the enterprise, enough to see the role of cust
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:36 |
| Last Modified: | 16 Apr 2026 23:38 |
| URI: | http://eprints.eai.eu/id/eprint/49023 |
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