Green Product Certification and Consumer Trust Mechanism in the E-Business Environment

Lin, Haibo and Wei, Hao (2024) Green Product Certification and Consumer Trust Mechanism in the E-Business Environment. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.

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Abstract

Green consumption, as a significant part of "new consumption", advocates healthy, reasonable, and green organic consumption methods, gradually becoming a consumption concept accepted by people. When the quality information of consumers purchasing green products (GP) is incomplete, the certification

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:35
Last Modified: 16 Apr 2026 23:39
URI: http://eprints.eai.eu/id/eprint/49013

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