Wang, Na and Wang, Hui and Ji, Ying and Xu, Weina (2024) Research on the Influence of Regional Brand Image of Agricultural Products in Jinan on Consumer Purchase Intentions. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.
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Abstract
This research explores the impact of Jinan agricultural product regional brand image on consumer purchase intentions, emphasizing the mediating role of perceived value. Against the backdrop of globalized markets, regional brand image has become a crucial factor in consumer decision-making. Drawing i
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:35 |
| Last Modified: | 16 Apr 2026 23:39 |
| URI: | http://eprints.eai.eu/id/eprint/49008 |
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