A Study on the Impact And Cultivation of Digital Literacy And Farmers' E-commerce Participation Behavior —Analysis Based on Survey Data of Kiwifruit Farmers in Shaanxi Province

Li, Zhuoran and Wang, Junye (2024) A Study on the Impact And Cultivation of Digital Literacy And Farmers' E-commerce Participation Behavior —Analysis Based on Survey Data of Kiwifruit Farmers in Shaanxi Province. In: Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia.

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Abstract

To comprehensively promote rural revitalization in the context of the digital economy, accelerate the modernization of agriculture and rural areas, and promote the common prosperity of rural farmers, it is crucial to identify the key factors affecting the e-commerce participation behavior of farmers

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:35
Last Modified: 16 Apr 2026 23:40
URI: http://eprints.eai.eu/id/eprint/48987

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