Shi, Yanmei (2024) The Design of Operator Multi-channel Marketing System in the Context of Big Data. In: Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15–17, 2023, Nanjing, China.
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Abstract
Telecom operators have a large number of customer data data and communication behavior data, which are typical data -intensive enterprises. These data contain a large amount of important information that is valuable to the development of the enterprise, so operators have the innate advantages of dev
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:34 |
| Last Modified: | 16 Apr 2026 23:43 |
| URI: | http://eprints.eai.eu/id/eprint/48918 |
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