Shi, Jing (2024) Research on the Application of Data Mining Techniques in the Evaluation of Marketing Education in Market-Oriented Programs. In: Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15–17, 2023, Nanjing, China.
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Abstract
The accumulation of teaching evaluation data provides the possibility for the application of data mining techniques. In this study, we focus on marketing education and construct data mining-based models for evaluating teaching effectiveness and analyzing student learning behavior. First, we explain
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:34 |
| Last Modified: | 16 Apr 2026 23:43 |
| URI: | http://eprints.eai.eu/id/eprint/48916 |
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