Tu, Lijun and Miao, Xinyue (2024) An Empirical Study on the Impact of Corporate Environmental Protection Behavior on College Students' Consumption Behavior - Taking L'Oreal As an Example. In: Proceedings of the 3rd International Conference on Public Management and Big Data Analysis, PMBDA 2023, December 15–17, 2023, Nanjing, China.
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Abstract
This article takes L'Oreal as a case to empirically study the impact of corporate environmental protection behavior on college students' consumption behavior. The study highlights the growing importance of environmental protection and its significant impact on consumer behavior, especially among col
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:33 |
| Last Modified: | 16 Apr 2026 23:47 |
| URI: | http://eprints.eai.eu/id/eprint/48829 |
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