Exploring the Brand Attachment Dimension to Build Tourism Loyalty

Aramita, Finta and Rini, Endang and Lumbanraja, Prihatin and Sembiring, Beby (2024) Exploring the Brand Attachment Dimension to Build Tourism Loyalty. In: Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia.

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Abstract

The contribution of the tourism sector in the world occupies a significant position in influencing world economic growth. Every country strives to develop its tourism sector to gain a competitive advantage and rapid economic growth. This research seeks to explore the factors that influence the level

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:32
Last Modified: 16 Apr 2026 23:59
URI: http://eprints.eai.eu/id/eprint/48788

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