Huang, Qiwei and Xu, Hao and Jiang, Chengzhi (2024) Research on the Generation Mechanism of Product Adoption Network under Weak Ties. In: Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China.
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Abstract
Under weak ties, consumer randomly interacts with the purchaser on the e-commerce platform or the online review community to acquire information about the product, which promotes the product diffusion. Based on the heterogeneous online reviews’ information level of purchaser and consumer surplus of
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:30 |
| Last Modified: | 16 Apr 2026 23:55 |
| URI: | http://eprints.eai.eu/id/eprint/48633 |
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